SEARCH ENGINE OPTIMIZATION

If You Market It, They Will Come

If You Market It, They Will Come

Start with a free scan to see where your business is listed on over 100 networks including Google, Yahoo, Bing, Yelp, Facebook and more.

[Business Listing Scan](/content/business-listing-scan/ "Start Here"/index.html)

With the search marketing industry growing significantly over the last 5 years there has been a surplus of people and information making a lot of promises and all with varying levels of expertise. For a small business owner that is looking for quality SEO Services that are still relatively affordable it is hard to separate the online marketing carnie men selling snake oil and those that offer legitimate Internet Marketing services that are help increase the search visibility of your business. We will go over several of the services we provide that have been proven to work consistently for our clients. If at any point you have any questions, feel free to call or email us. We are always happy to point you in the right direction.

What’s Important?

• Keyword Research
• Website Optimization
• Code Optimization
• Content Creation
• Link Building Services
• Website Authority & Trust Rank

From the beginning, SEO has always started with Keyword Research. Many SEO companies or SEO Consultants simply login to Google’s Keyword Tool and spit out a list of keywords that you should be targeting based on popularity. We have found that a lot of them don’t to use the Google Keyword Tool properly and fail to understand that it is a general guide and is only a starting point. Every day we find many keywords that Google’s tool claims have zero searches and yet we can see dozens of impressions and clicks in the analytic reports of our clients’ accounts.

Advanced Keyword Research

We go much further. We will analyze your competitors, related topics, Google Suggest phrases, and Seasonal Keyword trends. We can break up the keywords into “groups” that include variations of each. Some of these may include descriptors that are buying phrases such as “where to buy”, “for sale”, and “discount”. Other times we find research phrases such as “what is…”, “how do you…”, or “vs” that compares one topic or product to another. And though we can create a much more comprehensive list of potential keyword targets that can drive sales, even this isn’t good enough. So we calculate a difficulty score based on the barrier of entry into each segment.

Removing Poor Performers

As important as positive keyword research is, negative keywords and phrases can be just as valuable to increasing your ROI by saving money on those that wouldn’t be spending regardless. Removing phrases and searches for people looking for “free” or “cheap” can ensure we maximize your target audience for potential clients that are intent on looking for integrity and quality in your products and services.

We Analyze:

• Competitor Targeted Keywords
• Overlapping & Related Topics
• Google Suggested Search Phrases (pops up when you start typing a search)
• Seasonal Keyword Trends
• Calculate a Difficulty Score for 1st page rankings
• Prioritize biggest opportunities (not always the keyword with the most searches)
• Track conversion on all search Referrals for ROI

We determine which keywords may generate the highest returns and prioritize the list accordingly.

Conversion Tracking

We track the conversion of each keyword (even if there are hundreds or thousands) to funnel and clarify our efforts into those that are most successful. Then we can proceed to target secondary keywords. But even if you knew the exact list of keywords you needed to target to generate the highest value for your marketing dollars, everything comes down to execution. How you optimize in today’s search industry that is littered with potential landmines will make the difference between success and failure.

Proper Baseline SEO Techniques for achieving high ranking in SERP (search engine results pages).

Keyword Placement

Proper strategic keyword placement ensures text content on your website can be indexed properly by search engines for those targeted keywords (relevant to your industry). When done correctly, you are better able to rank higher for those keywords in SERPs (search engine results pages).

SEO Compliant Coding

Correct usage of title tags (