YELLOWFIN BLOG
INSIGHTS AND INFORMATION
- Jul 15, 2025Advertising, AI, Marketing, News, SEO, Technology0[0](/content/blog/# "Like this"/index.html)
100 Million ChatGPT Users Later… Google Search Is Still Growing Year Over Year
Despite AI's rapid growth, Google Search is still gaining traction. Here’s why organic visibility, strong web design, and modern SEO still matter for businesses adapting to the future of search.
- Oct 29, 2025Advertising, Marketing, News, SEO, Web Design0[0](/content/blog/# "Like this"/index.html)
You Know That Storefront That Just Feels Off? That’s Your Website Too.
If your website feels “off” but you can’t say why, you’re not alone. Subtle design flaws hurt trust and credibility - just like a neglected storefront. Learn how good design builds confidence.
- Sep 29, 2025Advertising, Marketing, News, SEO0[0](/content/blog/# "Like this"/index.html)
Referrals: Word of Mouth Is Great… Until They Google Your Competitor
Referrals are great - until someone Googles your business and your competitor shows up first. Word-of-mouth alone isn’t enough. When someone searches for your business online, missing or inconsistent listings can send them to your competitor.
- Aug 29, 2025Advertising, AI, Marketing, News, SEO, Technology0[0](/content/blog/# "Like this"/index.html)
AI Works Best When You Already Know the Answer
AI is powerful, but it works best when guided by expertise. Learn why human insight, strategy, and experience are essential for websites and digital marketing.
- Jun 23, 2025Advertising, AI, Marketing, SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
Real-World Meets Digital: Why Print Still Matters in a Shifting AI Landscape
Even as AI transforms digital marketing, traditional print remains a reliable, hyper-local tool. Here's how real-world tactics like flyers and face-to-face outreach complement your online strategy.
- Mar 6, 2025Advertising, Marketing, News, SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
Fixing The Friction: How Small Adjustments Can Make a Big Impact in Your Marketing
How Small Adjustments Can Make a Big Impact in Your Marketing In business, small friction points can cost you leads, create confusion, and make it harder for potential clients to connect with you. Often, we don’t notice these roadblocks until they’re pointed out—by a customer, a colleague, or even a random conversation. But when we Continue Reading
- Jan 25, 2025Advertising, AI, SEO, Technology1[0](/content/blog/# "Like this"/index.html)
Search engines are stealing your content AND your traffic – then selling it back to you.
Search Engines Are Stealing Your Content AND Your Traffic – Then Selling It Back to You. (And How To Combat This Behavior) The rise of generative AI-powered search results is changing the way people find information online — and not in a way that benefits your business. Search engines are now scraping content from your Continue Reading
- Oct 30, 2024News, SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
How Local Search Can Benefit Your Business
Every search is a local search. Using Yellowfin Development to manage your local listings, your locations and people will perform better in search results and your customers will find the information they need. Read on to learn how we help local businesses improve their local SEO.
- Jul 31, 2024Advertising, AI, SEO, Technology0[0](/content/blog/# "Like this"/index.html)
AI is a Grift, But Can Be a Useful One
The AI Hype Train: Why It’s Both a Grift and a Game-Changer Artificial Intelligence (AI) has become the latest buzzword in tech circles, much like blockchain, cryptocurrencies, NFTs, the metaverse, big data, VR, and the Internet of Things (IoT) once were. This trend often overshadows the reality of what AI, particularly large language models (LLMs), Continue Reading
- Jul 1, 2024Advertising, SEO, Technology0[0](/content/blog/# "Like this"/index.html)
The Modern Town Crier: Why Google Ads are the New Yellow Pages
In the not-so-distant past, small business owners relied on tools like the “Penny Saver,” “Town Crier,” or the “Yellow Pages” to get the word out about their products and services. These advertising methods were the lifeblood of local marketing, helping businesses reach potential customers right in their community. Fast forward to today, and while the Continue Reading
- Mar 1, 2024Domains, Hosting, SEO, Technology0[0](/content/blog/# "Like this"/index.html)
Understanding the Neighborhood Effect: How Shared Hosting Impacts Website Performance
In the bustling metropolis of the internet, websites reside in what can be likened to neighborhoods – virtual spaces where they coexist and share resources. Shared hosting is akin to renting an apartment in a crowded complex; while it offers affordability and convenience, it also comes with its own set of challenges. One such challenge Continue Reading
- Feb 20, 2024Domains, Hosting, SEO, Web Design0[0](/content/blog/# "Like this"/index.html)
Yellowfin Developments’ latest Website Redesign Project
Be sure to check out Yellowfin Developments’ latest Website Redesign project for Sunnyside Up Cafe. Contact Us to see what we can do for your online presence. To coincide with their new location grand opening and franchise expansion, Sunnyside Up Cafe needed a revamped website to showcase the restaurant with a vibrant, new, modern, bright and inviting look focusing on quality food and friendly local character and charm they’re known for.
- Jan 8, 2024Domains, Hosting, News, SEO, Support, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
Websites made with Google Business Profiles will be turned off soon
In the ever-evolving landscape of the internet, changes are inevitable. Recently, Google announced a significant transformation that will impact businesses relying on Google Business Profiles websites. As these websites are slated to be turned off soon, it’s crucial for businesses to adapt and consider alternative solutions. In this article, we’ll explore the reasons behind this Continue Reading
- Sep 12, 2023Domains, Hosting, SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
The Power of Backlinks: Unveiling Their Significance in SEO
In the ever-evolving world of digital marketing, the term “backlink” has become synonymous with the success of a website’s search engine ranking. But what exactly are backlinks, and why do they hold such a pivotal role in the realm of online visibility and SEO (Search Engine Optimization)? In this article, we will delve into the Continue Reading
- Aug 30, 2023Domains, E-commerce, Hosting, SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
Decoding Website Costs: How Much Should You Invest in Your Digital Presence?
In today’s digital age, a website is the cornerstone of any successful business. It’s not just an online presence; it’s a powerful tool that can drive leads, increase brand visibility, and contribute to overall growth. However, one common question that arises is: How much should a website actually cost? In this article, we’ll delve into Continue Reading
- Feb 28, 2023News, SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
Why You Should Let a Professional Company Manage Your Yext Listings
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. Whether you’re a small local business or a large corporation, having accurate and consistent online business listings is essential for your success. This is where Yext comes in. Yext is a powerful platform that helps businesses manage their online Continue Reading
- Feb 24, 2023SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
The Benefits of Submitting Your Website to Search Engines and Directory Services
In today’s digital age, having a website is essential for any business or organization. However, simply having a website isn’t enough. To drive traffic to your website, it’s important to ensure that it’s visible on search engines and directory services. Here are some benefits of submitting your website to search engines and directory services. Increased Continue Reading
- Jan 1, 2023SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
“New Year, New Me” Website Checklist Edition
“New Year, New Me” Website Checklist Edition It’s that time of year again, the gym is packed with people chasing after their New Year’s Resolutions, dinner plates with smaller portions and healthier options, smiles instead of grimaces to push out that new positive attitude. New routines, new regimens, all in the effort for betterment. Your Continue Reading
- Dec 5, 2022Domains, Hosting, Technology0[0](/content/blog/# "Like this"/index.html)
Yellowfin Development is proud to partner with Hover for Domains!
Looking for a domain name? Hover is a great choice! Here’s just a few of the reasons why you’ll love Hover. Simple & straightforward domain management experience. Best-in-class phone, chat and email support. Free domain privacy to protect your contact information. Hundreds of domain extensions. Automatically connect to many popular web hosts in seconds. Freedom Continue Reading
- Dec 4, 2022Web Design0[0](/content/blog/# "Like this"/index.html)
Websites And Wallpaper
Thankfully the wood paneling on the walls when I was growing up was all but removed worldwide. Unfortunately it was often replaced by wallpaper. Worse yet, the pattern went out of style. Replacement was costly, but it was a point of discussion when you had guests over. “New wallpaper, do you like it?” Why Am Continue Reading
- Nov 28, 2022Mobile, SEO, Web Design0[0](/content/blog/# "Like this"/index.html)
How Increased Mobile Traffic is Affecting Your Business
More than half of all internet traffic is now mobile. With the new mobile trend, it’s more important than ever to ensure your online presence is mobile-friendly. As the adage goes, “Follow the customer, if they change — we change.” The growth of mobile usage has had important implications for every business. If your marketing Continue Reading
- Nov 25, 2022SEO, Web Design0[0](/content/blog/# "Like this"/index.html)
Why Every Small Business Needs a Website
Having a small business means having to do all the leg work behind getting it up and running and to then keep it that way. Prioritization is an important factor, some may try to decide what is most important and what can fall by the way side, but there is one thing that all small Continue Reading
- Nov 14, 2022Web Design0[0](/content/blog/# "Like this"/index.html)
Why Responsive Web Design is Required
Responsive web design is a fairly new concept in the world of web. In the golden age of the smartphone, people want to have a good website experience, no matter what kind of device they’re using to browse on. This is where responsive web design comes in. Sales of PCs have declined in recent years, Continue Reading
- Nov 7, 2022SEO0[0](/content/blog/# "Like this"/index.html)
The Importance of SEO
SEO, or Search Engine Optimization is a rough guideline that websites should follow in order to get their site to appear higher on the list of results when someone searches for relevant terms. Good SEO also increases the quality of websites by making them easier to find and navigate. The overall set of guidelines should Continue Reading
- Nov 1, 2022Web Design0[0](/content/blog/# "Like this"/index.html)
What a Good Website Says About Your Business!
It’s surprising in this day and age that many people don’t realize the importance of having a good website. It’s how business is conducted these days and most people won’t even consider shopping somewhere or doing business with a place that doesn’t have a smart, well designed and well-functioning site. Having a good website speaks Continue Reading
- Oct 1, 2022E-commerce, News, Technology0[0](/content/blog/# "Like this"/index.html)
Yellowfin Development is an Authorized Authorize.net Reseller & Partner
Yellowfin Development is proud to offer online payments through our partner, Authorize.Net, a leading provider of payment gateway services since 1996. Authorize.Net manages the complex routing of transaction data from your business to the credit card and electronic check payment processing networks, ensuring secure and reliable deposit of funds into your bank account. Ready to Continue Reading
- Aug 24, 2022Hosting, Mobile, News, SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
4 Simple Benefits of Having a Website
4 Simple Benefits of Having a Website The basics sometimes bear repeating. Not having a website to your business is like having a car without tires. You might think this is a strong analogy, but if you are in business and don’t have a solid presence online in 2020, you are missing out on a Continue Reading
- Apr 19, 2022E-commerce, News, Technology0[0](/content/blog/# "Like this"/index.html)
Authorize.net is Eliminating Their Setup Fee
You read that right. They’ve just made it easier than ever to sign up for a payment gateway account! Starting on April 19, 2018, Authorize.net will be removing the $49.00 fee for all newly created Authorize.Net Payment Gateway Accounts. Eliminating the setup fee is a big change. But after listening to customer feedback, Authorize.net has Continue Reading
- Mar 27, 2022Hosting, Mobile, SEO, Support, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
Website Spring Cleaning!
There’s an old saying about housework. “Housework is something you do that nobody notices until you don’t do it.” The same effect comes into play in regard to your online presence. If your website is old or outdated, people instantly notice, but on the other hand if your website is well-kept, up to date, and Continue Reading
- Mar 1, 2022Hosting, Mobile, News, SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
Can I build my own website?
Can I build my own website? Like most discussion there’s a short answer and a long one. The simplest answer is, given some degree of technical ability with a computer, yes, you probably can build your own website – the longer answer, answers it with a question – should you? Should I build my own Continue Reading
- Feb 1, 2022Domains, E-commerce, Hosting, News, SEO, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
Paying Too Much For Web Hosting?
We can review your current hosting plan, with all included services, and help to determine if you could be saving money while also getting better service, better server infrastructure – and even offer design critique on your chosen design (afterall, your website not only has to be cost-effective for your business – but also be a benefit to you and your customers). There is no obligation, this is a free consultation, we typically save our clients up to 70% off their current hosting bills.
- Jan 22, 2022Hosting, Support, Technology, Web Design0[0](/content/blog/# "Like this"/index.html)
Hosting, Maintenance & Support – What do you actually need?
Hosting, Maintenance & Support – What do you actually need? Are you a DIYer? Rather have someone else handle it? Do you enjoy technology and getting your hands dirty? Prefer to leave it to the pros? Need support while you experiment? One of the big distinctions to be made is understanding the difference between hosting, Continue Reading
- Jan 15, 2022News, SEO, Technology0[0](/content/blog/# "Like this"/index.html)
Yellowfin Development is a proud Yext Partner
Get found everywhere consumers search. Google. Google Maps. Apple Maps. Facebook. Bing. Yahoo. Yelp. It doesn’t matter which map, app, voice search tool, digital assistant, search engine, GPS system, or social network consumers use to find and engage with your business. What matters is that they discover accurate, complete, and compelling information at every turn. Continue Reading
- Mar 16, 2020News, Support0[0](/content/blog/# "Like this"/index.html)
Coronavirus COVID-19 Service Update
- Oct 27, 2017Bitcoin, Technology0[0](/content/blog/# "Like this"/index.html)
How To Get Started With Bitcoin (BTC)
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Internet technology is not just about websites and mobile apps, there are a ton of new technologies emerging every day. Today we’ll be discussing bitcoin. This post is specifically targeted toward those with little to no experience and want to simply get started. You’ve heard about it, you’ve read about it, you’ve seen it on Continue Reading
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Design & Development
Serving Long Island and New York for over 25 years, Yellowfin Development specializes in web design, web development, and digital marketing, creating responsive, mobile-friendly websites tailored to businesses of all sizes.
Our Services
Michelle Maggio
I highly recommend Yellowfin Development. Stephen did an exceptional job developing my website. He was very professional, knowledgeable, and creative. He was able to listen to my vision for my website and create it exactly as I had imagined. The site has definitely helped grow my business. You can take a look at his amazing work at michellemaggioacupuncture.com and see for yourself. Thanks so much Stephen!
Robert Magaletta
Incredible experience over the past few years. I highly recommend!!!
Dan Physics
Great service, incredibly helpful, insightful and took the initiative with helping us dial in creative design decisions, beyond just the website design.
Refresh Companies
Yellowfin did an absolutely fantastic job rebuilding our website and adding our booking extensions to the site. Fair price, very knowledgeable and good delivery time.
They also host and support our website. Stephen is always fast at making little edits when updating info for us.
I would recommend to anyone and will be. using them in the near future for another project.
Dennis Rogers
Great service and attention to detail! Will use again, thanks Stephen!
Derek Verbeeck
I contracted Yellowfin for development of a multiuser forum website for multimedia artists. Their efficiency in getting the job done is commendable, and interfacing with their team during the design phase was a very smooth process. Great experience all around, and I would highly recommend them.
Matthew Vesey
A site of mine was in serious need of modernization after years
of neglect and Yellowfin provided the needed solutions. Very
responsive to any concerns I had and the attention to detail was
exceptional. Highly recommended.
Ulla Knight
Stephen created a gorgeous looking website that set us miles apart from our competition. He is very easy to work with, replied to all questions promptly and really helped us with design decisions and the technical side of things.
Andrew Turpin
I can attest to this shops amazing quality and effective SEO implementations. The shop as a whole was easy to work with, responsive, and delivered on time and, importantly, on budget. Do not hesitate to contact Stephen for a quote and see how his shop can do for you what it has done for others.
Shawn Q
Professional and courteous, Yellowfin is able to communicate effectively and meet the needs of it's clients, and I highly recommend them.
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